In Italy linen never fell into oblivion. The cooling material had always been used for summer suits, shirts and trousers, radiating nonchalance and elegance. The typical creases were considered a sign of the genuine, noble quality of linen.
Pure linen is a sensual experience. Its lively and somehow nostalgic structure and appearance constitute its character and beauty and relieves the eye, has a hearty grip and a smell of hay and summer meadows.
Outside Milano, in a sizzling Sunday, I’m wearing a corean collar linen shirt and a linen trouser. I feel cool!!